The phrases ‘digitalization’ and ‘digital transformation’ are often used synonymously. They are turning into hip buzzwords that are often misleadingly used for marketing purposes. Although these terms have a lot in common, there are clear differences between the two…
What does digitalization mean?
According to the Bitkom Digital Office Index 2018[i] , companies associate various meanings with the term ‘digitalization’. For example, 62 percent of all companies associate the term with the ‘digitalization of paper files’ and 50 percent with the ‘automation of operational business processes’.
This example illustrates how differently the term ‘digitalization’ can be interpreted. In practice, the terms ‘digitalization’ and ‘automation’ are often used synonymously. Many companies even see ‘digital transformation’ as the ‘last stage of automation’. However, ‘digitalization’ and ‘automation’ have different meanings and thus also a different affect on everyday business life.
Digitalization is purely about the conversion of analogue data into digital formats. This means that the data available after digitalization can be processed electronically using IT. A prime example of digitalization is the automatic extraction of relevant content from paper or image-based PDF documents (invoices for example) using OCR and free-form recognition. The content can then be utilised for downstream electronic processing.
Business process digitalization
In everyday business life, digitalization means the digital provision of documents (invoices, orders, delivery notes, product details etc.). Once digitalized, they can be processed, stored or shared. The original document is neither changed nor destroyed. This digital conversion of analogue information is the first important step in implementing a successful digitalization strategy in a company.
A business process is a sequence of activities and tasks that serve to achieve a predefined business objective. Almost all business processes in a company are based on the exchange of electronic documents or paper receipts.
Digital transformation is a far-reaching change process based on digital technologies that has a strong impact on business operations. Digital transformation also has a lasting impact on our economy and society, for example in the form of social media, big data, cloud services, smart devices, the Internet of Things and blockchain for example. This process is fuelled by the rapid development of digital technologies, such as those used for data analysis, data and information logistics, cloud computing, big data and IT security.
Digital transformation requires companies to constantly face new challenges, to adapt their business models, to develop further, and to think in new directions. The digital transformation does not stop at any industry and has an impact on all industries, and indeed on society as a whole.
Three things are important in digital transformation:
- Digital transformation is a top priority!
Digital transformation encompasses the entire company, not just individual Lines of Business (LoBs). Every CEO is required to develop an overarching strategy for digital transformation for his or her company. Thus, digital transformation is not initially a purely IT issue, but it does change a company’s IT strategy in the long term (sourcing, cloud, etc.).
- Focus on customer requirements!
The customer is often the driver of digital transformation. From the customers’ perspective, processes must be simple, fast and maximally transparent. In order to remain competitive, added-value must be created for the customer by realising the digital possibilities, for example by providing relevant information via Application Programming Interfaces (APIs). Completely new business models can emerge from such digital opportunities.
- Speed rules!
The periods of interaction with customers are becoming significantly shorter, as are the periods required for product development, service and logistics processes. Only those who quickly adapt their products and processes to current requirements and opportunities can stay ahead or keep-up with the competition.
The digitalization of processes within a company is a necessary step to remain successful in the long run. Successful digitalization can be a first step towards the digital transformation of a company. An essential component of successful digitalization is an IT organization that works according to modern standards and implements modern software architectures. Interfaces and open systems as well as agile data and information logistics between system and customer, as offered by SEEBRUGER product portfolio, are the key to successful digital transformation.
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